About
Clear direction, built on experience.
Strategy Built in the Real World
I'm Susan Powell, founder of Powell Strategic Solutions. My background spans campaign management, field operations, volunteer mobilization, digital strategy, and small-business marketing — with much of that experience built where strategy matters most: on the ground.
I've managed and supported campaigns ranging from highly grassroots local races to large-scale field operations.
As Campaign Manager for Corbin Sabol, I helped build and execute an unconventional, grassroots campaign centered on direct voter contact. With fundraising intentionally taking a back seat, we focused our resources where they could have the greatest impact — consistently getting into neighborhoods, talking to voters, and building visibility through an aggressive door-to-door strategy.
As Field Director for Amy Reichert's campaign for County Supervisor, I helped oversee a volunteer database numbering in the thousands and coordinated weekly field efforts that generated tens of thousands of voter contacts through door knocking and phone banking.
I've also worked on campaigns for Jim Kelly, Rob Shield, and Gary Woods, coordinating volunteers, canvassing efforts, phone banks, events, and voter outreach across thousands of contacts.

That experience taught me something I bring to every client: there is no universal playbook. Good strategy starts with understanding the objective, the audience, the available resources, and what will actually move people to action.
My work extends beyond campaigns. I've built and managed websites, social media, digital content, newsletters, and marketing systems for businesses and organizations — combining strategy with the ability to actually execute it.
Today, Powell Strategic Solutions brings those disciplines together to help campaigns, organizations, and businesses develop clear strategy, communicate effectively, and turn plans into measurable action.

Based in San Diego, working with clients across California and beyond — from first campaign filing to long-term brand growth.